distillé 02
vision, objectives + obstacles
Distillé is a brand new retailer launching the CPH, a lux sneaker rooted in studio design. The shoe is going to be launched to a small invite-only group first in an exclusive launch, and then publicly later in time. The task was to create a sleek and minimalist landing page for the public and an invite-only store interface for those invited.
I created a private store using a members-only login interface, where the only way to access this page is through an email invite or a referral. Public members see a paywall page when attempting to access the private store.
The private store is super sleek and minimalist, using concrete texture in the background as a motif throughout.
